Our Story
Glow Shouldn't
Come at a Cost
We created Solei because we believed there had to be a better way — a glow that's natural, safe, and works from within.
How It Started
Born from Frustration
with the Status Quo
For decades, the only ways to get a tan were the same: bake in the sun and risk UV damage, spend $80 on a spray tan that fades in four days and turns your sheets orange, or use a self-tanner that leaves streaks and smells like a chemistry lab.
We thought there had to be a better way. So we went back to the science. Carotenoids — the natural pigments found in tomatoes, microalgae, and plants — had been studied for decades for their ability to deposit in human skin tissue and shift its tone toward warmer, golden hues.
The problem was nobody had formulated them properly for tanning. Most supplements used underdosed, low-quality extracts. We spent months working with formulators to get the doses right: Astaxanthin 24mg, Lycopene 50mg, Fenugreek 125mg — clinically relevant levels that actually work.
The result was Solei. A daily gummy that builds a warm, golden glow from within — no UV, no streaks, no salon. Just science, patience, and two gummies with your morning coffee.
What We Stand For
Every batch is third-party tested for purity, potency, and contaminants. No artificial dyes, no synthetic tanning agents, no canthaxanthin. Ever.
We don't add ingredients for marketing. Every compound in Solei has a specific, research-backed role — and is dosed at clinically relevant levels, not token amounts.
Solei builds a subtle, natural glow — not an instant deep tan. Results take 3–6 weeks. We'd rather tell you the truth than oversell and disappoint.
The Science
How Carotenoids
Create Your Glow
Carotenoids are fat-soluble pigments found abundantly in nature — the compounds that make tomatoes red, carrots orange, and flamingos pink. When consumed consistently, they deposit in the lipid-rich outer layers of human skin (the stratum corneum), gradually shifting its optical properties toward warmer, more golden tones.
Astaxanthin, our primary ingredient at 24mg per serving, is the most potent natural carotenoid known to science — sourced from Haematococcus pluvialis microalgae. Unlike beta-carotene, it doesn't convert to Vitamin A in the body, making it safe at high doses.
Lycopene at 50mg adds a complementary warm luminosity. Studies show it accumulates preferentially in sun-exposed skin areas, contributing to a more even, uniform tone.
Fenugreek Extract at 125mg rounds out the formula by supporting healthy melanin regulation — the pigment system your skin naturally uses for color balance.
Together, these three compounds work synergistically to produce a glow that looks genuinely natural — because it is. Your skin is producing the color itself, using the tools you give it.
"We didn't set out to build a supplement brand. We set out to solve a problem nobody had properly solved — a safe, beautiful glow that doesn't age your skin, doesn't streak, and doesn't cost a fortune to maintain."
Ready to Glow From Within?
Join 1,247+ customers who chose the smarter way to tan.
Shop Solei Now